---
title: NMBL Journal
description: Notes on design, code and the platforms in between. Written for business owners who want a site that keeps up with them.
doc_version: "1.0"
last_updated: 2026-11-30
---

# NMBL Journal

Notes on design, code and the platforms in between. Written for business owners who want a site that keeps up with them.

## Articles

### [How to get your business recommended by ChatGPT](https://www.nmbl.digital/journal/how-to-get-your-business-recommended-by-chatgpt.md)
Search & AI — 8 min read. How AI assistants decide who to recommend, what to fix on your site and listings, and how to check whether ChatGPT, Perplexity and Google AI already know who you are.

### [What is a headless CMS? A plain-English guide](https://www.nmbl.digital/journal/what-is-a-headless-cms.md)
Platforms — 6 min read. What a headless CMS actually is, how it differs from WordPress or Squarespace, why it matters for your business, and how to tell whether you need one.

### [Why we don't use Webflow](https://www.nmbl.digital/journal/why-we-dont-use-webflow.md)
Platforms — 7 min read. Webflow is a polished tool, but it owns your CMS, your hosting and your ceiling. Where it fits, where it stops, and what we build instead.

### [Speed up your Shopify store by going headless](https://www.nmbl.digital/journal/speed-up-your-shopify-store-by-going-headless.md)
Platforms — 6 min read. Why Shopify stores slow down, what going headless actually means, and how to tell whether a custom storefront is worth it for your business.